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Protecting Your World, One Policy At A Time

Serving Mississippi, Tennessee & Arkansas

We’re an independent insurance agency based in Olive Branch, MS and Dave Ramsey's Endorsed Local Provider.
Our team helps people get the best coverage by shopping top carriers for their homes, cars, and businesses- with personalized support from real people. 
Serving local clients since 2004.

Click Here for a Free Quote Or Call 662-268-5043

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Customized Protection Plans

Auto and Car Insurance policy with keys and calculator

Comprehensive Auto Insurance

Protect your vehicle with coverage options tailored to meet your unique needs and budget.

Real Estate Insurance Policy Manual for Home and Property Protection

Reliable Home Insurance Plans

Safeguard your home and personal property with our extensive and customizable insurance solutions.

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Business Insurance Solutions

Secure your business with tailored policies designed to cover potential risks and liabilities.

Why Choose Us?

✔️ We shop a variety of top carriers for you
🏠 Local, licensed, and experienced agents
👥 Real people, not a 1-800 number
📞 24/7 Emergency Service
⭐️5 Star Reviews

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Paul Johnson

Owner/President

Sidney

Customer Service Rep

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Donna

Commercial Sales/ CSR

Reviews

Nice friendly people

andrew clark

10 days ago

I recently worked with **Paul Johnson at 1st Alliance Insurance** to get coverage for my **car, camper, boat, and home**, and I couldn’t be happier with the experience. Paul is an incredibly knowledgeable and reliable insurance agent who truly takes the time to make sure you understand your options. He listened to what I needed, compared multiple policies, and helped me build a package that gives me solid protection without paying more than necessary. What I appreciate most is how patient and honest he is—no pressure, no confusion, just clear explanations and real guidance. Whether you're insuring one thing or several, Paul makes the process smooth and stress-free. I highly recommend **Paul Johnson at 1st Alliance Insurance** for anyone looking for dependable coverage and exceptional customer service.

Melissa Tuffield

11 days ago

Paul got my homeowner’s insurance cut in half within an hour of contacting him! Stress free and extremely helpful!!

Rose Marie Bennett

11 days ago

Agent Paul Johnson was absolutely brilliant to work with. He went above and beyond to take care of my insurance needs in a very professional and polite manner. If you need any type of insurance, Paul is your guy!

Gary Hollis

1 month ago

I had a great experience with my agent Paul he took time to explain the changes in my policy I am very satisfied with my experience!

Sherrie Boucher

1 month ago

Excellent, professional, proficient, friendly service. Thank you Paul & Staff..for making the process in obtaining our Home and Auto Insurance easy.

Cynthia Peoples

1 month ago

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Connect with Our Agents Today

Contact 1st Alliance Insurance Agency in Olive Branch, MS for expert insurance solutions.